New Students

Updated For Fall Quarter 2017


If you’re a current student, and this is your first time with me, welcome to my classroom. If, however, you have recently been admitted to SCAD’s Business Design and Arts Leadership M.A. program, congratulations!  If you’re a non-major, that’s okay too.  We’re going to have some fun.

Please let this serve as a “To Do Summary” for this and all courses of the future.

While you are here, take the opportunity to immerse yourself in the experience and to learn as much as you can while a student.  Also, try and begin to lay the groundwork for continuous learning after you graduate and exercise your professionalism.

The field is always changing, and as an aspiring leader, it is your responsibility to keep up on current events and best practices.  While you are a student, take advantage of all the resources available to you to help improve your marketability and professional development.  The more time and effort you invest in your education (and soft skills) today, the better the return on that investment tomorrow.  There are also going to be opportunities to earn free or discounted certificates (Hootsuite, Adobe, Project Management Institute).  Take advantage of them, while you can.

Within this website, there is a vast amount of information for you to use.  Most find it overwhelming at first, so I recommend you bookmark it now and return to it regularly and make it the first stop when you are looking for information.  There is general information, course-specific information, and information about career development.

It would also be prudent to say that I use the term arts administration.  To me, it is a field that I have been a part of and it is a term that is all encompassing.  While the Department is named Business Design and Arts Leadership, I may continue to use the term arts administration, but you can usually consider, for this website, to be largely interchangeable.

Recommended Text(s)

See Recommended Readings and Resources within each Unit in the Syllabus Supplement.

Visit to view all RSS Feeds that I follow.

Visit in the Blackboard menu and access this course. You will find there the instructor’s initial welcome message, course management policy, rubrics, career and job boards, information about the field, news feeds, and other resources. Training Videos for:

  • Microsoft Word Essential Training
  • Microsoft Excel Essential Training
  • Microsoft PowerPoint Essential Training.
  • Adobe InDesign Essential Training*
  • Adobe Illustrator Essential Training*
  • Adobe Photoshop Essential Training*

* Consider taking the Adobe Certified Associate exam.  See MySCAD / Resources / Technology Training for more information.

Required Materials

An “acknowledgment” to the instructor’s welcome message, course management policy, University policies, etc., is required for a final grade. 

Students will need a currently supported version of Microsoft Office 2007 or higher and a microphone/camera.

Select news feeds from the instructor’s website can be subscribed to individually via e-mail or an RSS Feed.  Note that news articles from these RSS feeds that I find interesting are aggregated through my news feed.  You are encouraged to subscribe via e-mail and via an RSS (Really Simple Syndication) feed using  or another reader for real-time updates.You will also need:

  • Microsoft Office
  • Training

Note 1: SCAD students meeting specific enrollment criteria are eligible to access Reference MySCAD > Academic Resource Network – Savannah for more information.

Note 2: SCAD students meeting specific enrollment criteria are eligible for one free download of Adobe Creative Cloud and Microsoft Office 365. Office 365 includes access to Microsoft Word, Excel, and PowerPoint, among other Microsoft programs. Reference MySCAD > SCAD Deals for more information.

Other Course Information

With my courses, you will have access to GuideStar Premium ( by the beginning of the quarter if you register with GuideStar using your SCAD student e-mail address.  This premium subscription provides additional in-depth information about exempt organizations.  If you are unfamiliar with GuideStar, take some time now to become acquainted with it.  GuideStar is one of many free tools to use to conduct research.

I strongly suggest you learn or brush up on how to use MS Word, Excel, and PowerPoint as well as Adobe InDesign, Illustrator, Photoshop, and Acrobat before (note the emphasis is added here) the quarter begins.  You may think you know how to use them, but we (I) will put those skills to the test.  For example, spreadsheets will be in Excel using formulas, documents using proper styles and formatting; graphics designed are created in Illustrator or Photoshop, etc.  Use the proper software application for the task!  To that end, when you have access to MySCAD, you should visit for their tutorial videos (MySCAD ~ Resources ~ Academic Resources is a great free resource that is at your disposal while a SCAD student.  Take advantage of it.  There are many other non-software application tutorial videos too.  While I recommend you view as many tutorials as time permits while a student at SCAD, there are many tutorials that I require as part of your courses (see External Resources – Lynda Playlists).

Also, access MySCAD ~ Department Directory ~ Writers Studio and review their Handouts & Tips page as well as their APA, MLA, Chicago/Turabian pages.  Collect them all now and read them, they will be an invaluable reference resource for when you need them.  They help with basic grammar and syntax up to proper citation styles and formatting.  You may also visit the Studio to gather help on your work.

SCAD’s The Speakers Lab, also located under the Academic Resources Network, has ongoing help sessions to help you with any public speaking needs.  Use both with all of your assignments.  You will not get the same level of help when you are in the workforce.

Before the first day of any of my courses, you will access Course Management.  You will review the content thoroughly and acknowledge such.  The first time is a bit overwhelming, but it changes little from quarter-to-quarter. The purpose of this Course Management policy acknowledgment is comparable to that of acknowledgment to an Employee Handbook.  In an Employee Handbook, you will be well versed on how things will be handled, what policies are in place, as well as other basic uniform or standardized information so that it can be applied company-wide and consistently.  My Course Management policy serves the same function but in an “instructor-student relationship” policy.  It “codifies” or standardizes my position and policies.  Much of this would be learned as you get to know me, but given the limited amount of time we have together I find it is best that everything is spelled out up front.

As we begin this new quarter, I strongly recommend that you not cause me to have to remind you, at a minimum, of the requirement to acknowledge my Course Management policy before the first day of the quarter or any other task as assigned.  It just does not bode well in my assessment of your overall performance if I ask a second time or more.  If you add the course after the first day of the quarter, i.e., during the add/drop period, I will still expect the same before the end of the first unit or week.  If we get into the second week or unit and such is not completed then it will not bode well for you.  If we get to this point, you will need to call me or visit my office to explain your inaction.  In short, for everything herein all I ask is that you follow the directions, try and help yourself first with the given information available to you and that you respond and promptly.  While I am indeed your instructor, I don’t traditionally answer questions to where the answer has already been provided.

Also, you will want to become fluent in the Assessment Rubrics that may be used, class participation self-assessment evaluation, group project peer evaluation, and anything listed under this course in this website.  If you’re eLearning, the rubric you want to view immediately will be the Discussion Board Rubric.  The point here is that posting the minimum postings on the due date is “satisfactory”   If you want “above average” or “exceeds expectations,” then you’re going to have to do more than the minimum.  If you in Savannah, then view the self-assessment rubric.  Showing up to class is “satisfactory.”  But, contributing to an exceptional discussion will greatly improve your grade.  The Assessment Rubrics begins to identify many of the rubrics that I may use to assess your work.  It may not always be the definitive rubric that I use for actual assessment, but assuredly, it will be close to what is used to assess your work.  Every quarter I tweak rubrics, syllabi, and the content of this site based on the lessons learned.  Work towards satisfying the criteria for high marks.  You’ll appreciate it, and so will I.

A special note to international students:  if English is not your first language, it is strongly recommended that you do not find housing with another student from your country.  The reason for this is to immerse yourself in the English language so that you become proficient in this language faster than you would through your coursework.  If you are working in a group in the classroom, you will communicate in English only.

Let me know if you have any questions.


Patrick A. Kelsey, MBA, MFA


Business Design and Arts Leadership

To Do List Summary

Following is a summary of things “to do,” at a minimum when you are enrolled in one of my courses.  I recommend you check them off when completed.

Part 1 – Tasks To Complete That Are Expected:

  1. For BDAL Majors Only: view the new student orientation recording, if you did not attend one before.  In the fall quarter, there is a new student orientation, and it is recorded for both reference and for viewing in the winter, spring, and summer quarter.  If you did not attend an orientation or view the recorded session, contact your graduate coordinator or me.  You are expected to review it at least once.  It will answer many questions that you are sure to ask later.
  2. For BDAL Majors Only: when you have access to MySCAD, visit the MySCAD BDAL Departmental Community.  When logged in Blackboard it will usually appear as a tab or a link at the bottom of the page.  You are required to become familiar with the guidelines, policies, and deadlines found there, and you should check back at least quarterly for updates.  This site is our Departmental Handbook.  (If you are a registered major and do not have access to this, let me or your graduate coordinator know as soon as possible.)
  3. Read the entire Syllabus and Syllabus amendments (for eLearning) or Syllabus and Syllabus Supplement (for ground courses) and mark your calendars accordingly of all due dates. Take your calendar out and mark the last day of each Week making note that the final week (Week 10) ends early.  There will few-to-no reminders about deadlines or assignment instructions.  Pay particular attention to what tasks or assignments are due when.  My assessment of your performance is lowered if I have to remind you repeatedly of something or if you fail to respond promptly.  Following the assignment’s instructions is, sufficient to say, important.  It is important to note that I do not accept late assignments, so please plan accordingly.
  4. Read and acknowledge Course Management well before the start of the quarter. This changes slightly each quarter based on feedback.  I will have it updated not later than one week before the quarter begins.  The upper right-hand date will reflect such.  Quarterly review and acknowledgment are required for all my courses. 
  5. Acquire all Required Text(s) and be prepared to begin discussing the material with class 1 of Unit 1.
  6. Note any pre-quarter assignments. Accessing the syllabus one day one is only going to cause you some aggravation when there were assignments due that you missed.
  7. Understand and adopt the understanding that neither a Private Foundation providing funding or the Internal Revenue Service (aka Government) will accept 1) late submissions and 2) incomplete submissions. Neither cares about anything other than receiving what they expect.  No family emergencies, no technical difficulties, no excuses.  With them, you do not get a second chance.  Consider the same with my courses.  Plan to complete quality work, on time, and in good form.
  8. Also, if you submit your work, but it wasn’t the right version or the fonts didn’t transfer or something, and you want to try again, I will not reset it, and the original submission will be your final. Be very careful with your submissions.  Blackboard is designed for a single attempt as that is all that should be needed.  The only exception is SCAD-wide announcements that there was a problem.  Be super careful with wireless connections. Blackboard and wireless connections are not friends and if the single drops, you’ve been warned.
  9. When you have access to Blackboard, click on Blackboard IM, install, and set it up to log in automatically. It will auto-populate with your peers and instructor that are online.  You need only do this once.  Set it up to automatically start when you power up.  When you have this setup, find me online and say hi.  This is great for IM’ing simple little questions as well as online conferences if you have a microphone/camera.  If I don’t see you online, periodically I will know you have not completed this task.
  10. In your e-mail account, go to Preferences and add a “signature” to your email. Use the same signature information for New Messages and Replies & Forwards or create an abridged version for the latter.  You may see an example with any of my e-mails that I send you.  This is a very good habit not only as a student but also as a professional.  Also, with all e-mail plan to write proper e-mails that include an appropriate subject line, a salutation, a well-crafted body, and a proper conclusion. E-mails absent this may not be responded to and are, in my opinion, considered extremely unpolished and unprofessional.  Be sure you spell check too.  I encourage you to not use mobile devices to respond.  It is convenient, but it is usually void of signature information and other grammar/spell check features.  If you make any typos, the odds are it will be with a mobile device.  See here an article from Hubspot that may help.  [Stop now and update your SCAD e-mail signature.]
  11. More about e-mail. First, my schedule provides I check e-mail twice a day, and I don’t have a Smartphone.   I will respond to you in as timely a manner as I think is reasonable.  If it is important, then you can always IM me.  And, take a lesson.  Do not respond to e-mails or postings in haste.  If there is a point of contention, then draft the e-mail and let it sit overnight.  Trust me on this one.
  12. Buy or obtain headphones and a camera for your computer. There will be Departmental orientations, help sessions, group projects, faculty conferences, etc., that are much better when you can actively participate.  Also, configure your computer for audio/visual communication capability if you plan to participate in any online help session, group project, or other information sessions.  If you join a session, then be sure you have headphones so you can easily separate the audio from the microphone else you will provide an echo and will be asked to mute your microphone.  Blackboard now has a conference feature.  It is listed as Collaboration or Virtual Lecture Hall in the menu (including our Departmental Community).  This particular feature is best used within a Chrome browser environment.
  13. If I elect to use Kaltura to provide audio/visual feedback, i.e. BDAL 739, 745, and 749, you will need speakers or a headset to hear the feedback. Note:  if I use Kaltura, it is recommended you use Firefox to view.  It may require a plugin.  There are issues with Safari, but I understand IE also works.
  14. Make it habit to check your SCAD e-mail daily, at a minimum, and respond timely to the instructor. If I write something that needs near immediate attention, it is almost always the day following a due date.  If I have questions about a submission, it is best to respond quickly before I complete my assessment.  Once I complete my assessments, I don’t go back to past work.  It is also SCAD policy that Instructors must communicate with students only via their SCAD e-mail address so plan for this too.  If I have to repeat an e-mail, or I neglect to hear back promptly, it does not bode well.
  15. In my assessments, sometimes I pose questions within the feedback. Be sure to respond to the questions.  Most questions posed are not always rhetorical.
  16. Schedule time to log into Blackboard two (2) times per week minimum and to be active, i.e., submit, post, respond, etc. This means being active.   Logging in twice without contributing or submitting doesn’t count, and you’ll be marked absent twice.  This, of course, fluctuates based on what is due that week.  This is Blackboard, not just SCAD e-mail.  If you are an eLearning student, you are required to log into Blackboard two (2) times per week minimum to maintain attendance and your financial aid.  Extremely important note:  In week one (1) of each quarter that attendance is reported at 5 p.m. on the first Thursday for financial aid reasons.  Please, please, please log in two (2) times before the Thursday, so there is no disruption with your financial aid.  All other weeks you have the full seven days to log in.  This is before Thursday and not on Thursday as the reports do not show same day activity.  If you registered on time and I mark you absent in week one, then I know you did not read this.  Please don’t make me call you out on this.
  17. Like BDAL’s Facebook page. Information about jobs, general announcements, and BDAL-related events (official and student-directed) are posted.  When you have an announcement too, please feel free to share there.  This goes double for a final project that you are trying to promote.  Graduate Studies has a page too.  Use them.
  18. Join BDAL’s LinkedIn Group. Information about jobs, general announcements, and BDAL-related events (official and student-directed) are posted.  This group is exclusive to current students and alumni.  If you are not in the program, your request to join will be denied.
  19. Access (MySCAD ~ Resources ~ Academic Resource Network ~ Training):
  20. Brush up on MS Word, Excel, and PowerPoint.
  21. Brush up on Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.). (See Adobe Certified Association options in the optional to do list below.)
  22. View and complete my list (External Resources – Lynda Playlist. Note that I require many for my courses and that completion is required for a final grade.  I recommend you complete them as scheduled.  Beyond those that are required, I recommend the others to help you with your studies or your career.
  23. View the before mentioned video tutorials that may or may not be required in a course. They will indeed help you in the classroom and with your career.  Be sure you log in and that recognizes you so that you can track your progress and collect a “Certificate of Completion.”
  24. Add the certificates to your LinkedIn profile via the Share feature. Click here for my instruction cheat sheet for the videos.  Be prepared to submit PDF’s as required.  Not screenshots, but PDF’s.  See the upper left-hand corner for the option.  Make it easy on yourself.
  25. Also, keep an eye on the certificates you earn. Many of the videos qualify for Project Management Institute (PMI) continuing education units.  If you earn 23 hours or more, you may want to consider becoming a member and sit for their Certified Associate in Project Management (CAPM) exam.  Find more information here.
  26. When you have access to MySCAD, access The Writer’s Studio (MySCAD ~ Resources ~ Academic Resource Network ~ The Writer’s Studio) and collect all the handouts from Handouts and Tips and review them. Many will seem elementary, but they are all a good reminder of good writing.  You will only need MLA Style for my courses.  Make an appointment with them too when you have a written assignment.
  27. Visit SCAD’s The Speakers Lab too. Make an appointment with them when you are preparing for a public presentation.
  28. Bookmark and visit regularly and look around. Aside from the course-specific information, there is also a career section and Zotero.  Zotero is my collection of all online resources available that I have come across.
  29. Please, pay close attention to the details. Each course and its related exercises or assignments have very specific due dates, submission instructions, formatting, and other content requirements.  When you submit anything that deviates from this, it only reflects poorly on your overall performance, and neither of us wants that.

Part 2 – Tasks To Complete That You’ll Be Glad You Did:

  1. Open a Dropbox account today. Click here for such option.  Use it to store your assignments so that with any computer crash, which I guarantee you are sure to face as a student that you do not lose out or be overly inconvenienced.  Even if your computer does crash at the end of a Unit and you can not submit an assignment on time I will not accept it late.  Dropbox remedies this as all files are synchronized in real-time if set up right   You can also share large files or simply folders with your peers and me.  There is a tutorial you can view too “Up and Running With Dropbox (1h 7m), if you need the help.  OneDrive is good for this too.
  2. Subscribe to all Required Material(s) and monitor regularly.
    1. Open an account with or another RSS Reader of your choosing.
    2. Visit Open each of the General News feeds and related topic-related new feeds.
    3. You may subscribe either via e-mail subscription if given the option, or via the RSS (Really Simple Syndication) icon.
    4. If you are using Feedly, which I recommend, you can usually copy/paste the website address containing the new feed to the “Add Content” option in Feedly. It will then more often than not recognize an RSS Feed and then you can select and add it to your collection.
    5. Alternatively, if you subscribe via the RSS feed, you can usually click on the icon and it will give you instructions on how to subscribe or you can right-click the icon and “Copy Link Location” and paste that into your RSS Reader.
  3. Subscribe to the RSS Feed located at (or the homepage). You may click on the RSS icon, and it will direct you to Feed Burner.  There you can subscribe to the RSS Feed or subscribe via e-mail.  I distribute select articles that pertain to the field of arts administration, jobs, career development, etc.
  4. Subscribe to the RSS Feed for the BDAL Departmental Blog. We distribute announcements, job announcements, and other general information that relates to current students as well as alumni.
  5. Consider joining either SAM (Student Arts Managers – Savannah Chapter) or eSAM (Student Arts Managers – eLearning Chapter). The student club has traditionally sponsored speakers or arranged to attend American University’s Emerging Arts Leadership Symposium (EALS) and Americans for the Arts’ Arts Advocacy Day in Washington, D.C. Visit the Departmental Blog or our Departmental Blackboard Community to find the links to the clubs individual blogs and additional information.
  6. To reiterate, if you want to be knowledgeable of Departmental activities ranging from events and jobs to announcements, revisit Facebook, LinkedIn, the student clubs, and our Departmental Blog. We host two distinct sites. The first is the Departmental Blog. It is open and available to the public. It is for information purposes only. The second is the Departmental Blackboard Community.
  7. Consider subscribing to or to help you with your writing. We all need help with writing, you and me both.  Do not think you are the exception.  Alternatively, turn on or turn up the settings on your word processor’s grammar and syntax checking function.  If English is not your native language (or even if it is), I strongly encourage you subscribe and learn how to write well.  Your instructors will appreciate it.
  8. I make it a point to enable the subscription feature within each Discussion Board Forum; I encourage you to subscribe to each of the Discussion Board Forums in Blackboard. It does not replace you logging in, but you can quickly see any posting or any response to your posting.  (Note that I see every single posting as they happen because I subscribe to everything.  And, yes that is a lot of e-mails that I filter through.)
  9. Consider becoming an Adobe Certified Associate. You can download a full and free version of Adobe Creative Suite (MySCAD/Resources/SCAD Deals) so take some time to learn how to better use some of the applications and earn a certificate. Use the curriculum guides and to educate yourself at your pace. Currently, SCAD Savannah offers to test in the following: Rich Media Communication using Adobe Flash, Visual Communication using Adobe Photoshop, Web Communication using Adobe Dreamweaver, Video Communication use Adobe Premiere Pro, Graphic Design and Illustration using Illustrator, or Print & Digital Media Communication using InDesign.  Exams are traditionally using the most recent version of the software. Note the latter two as they may be of particular use with class projects. If you are unable to test in Savannah, Certiport ( has other testing sites too. E-mail for more information about SCAD’s testing schedule. Visit for more information about the ACA exam.
  10. Whether it is for your personal use or as part of your final project, consider managing your social media through Hootsuite. You can use it to serve as a “dashboard” of sorts for your social media channels.  You can monitor your social media and send out messages from there too.  In BDAL 745 and BUSI 265, Hootsuite is often incorporated.  If so, then take advantage of the 90 day trial period offered by your instructor, which includes Hootsuite University.  You can then obtain a free Hootsuite Social Marketing Certificate if you complete all the work.
  11. You may want to consider utilizing IFTTT to set up “recipes” that connect online applications too. You can set up triggers so that if you “Like” a YouTube video, for example, it posts to your Facebook page. There are dozens of applications to pick and choose from.
  12. Turn off LinkedIn broadcasting.  Go to Accounts & Settings / Privacy & Settings / and select No to “not notify” your network of every change you make to your profile.  Otherwise, just about every change you make to your profile is broadcasted.